About us
Meet Oliver Froset
FROSETPRO didn’t come from a business plan. It started with Oliver’s own frustration.
Growing up in Sunderland, Oliver was surrounded by people who wanted clothes that simply worked — comfortable, reliable, and built to last. Fashion, for him, was never about trends or loud statements. It was about practicality.
Where the Idea Grew
Before FROSETPRO existed, Oliver became obsessed with details most people ignore — how fabric feels after a long day, how a fit changes after washing, and which materials actually improve with time.
That curiosity slowly turned into a question he couldn’t shake: why do so many clothes look good once, then fall apart?
Building FROSETPRO
FROSETPRO started small. Every piece was designed with one question in mind: would I want this in my own closet?
Some designs didn’t work. Some ideas never left the sketchbook. But nothing was rushed. The focus stayed simple — clean design, dependable fabrics, and clothes built for real life.
Rooted in Sunderland
FROSETPRO is proudly based in Sunderland. It’s not a faceless brand — it’s built carefully, step by step, with real responsibility behind every decision.
Today, Oliver still reviews designs, checks fabrics, and makes sure every piece meets the standard he set from day one. Nothing leaves until it feels right.
A Global Community
From our humble beginnings in the UK, we have grown to serve a global community. We are honored to bring our vision of quality and durability to customers in the United States, Germany, Italy, Denmark, the Netherlands, and Spain.
As we expand, our promise remains: free shipping, honest service, and clothes that are built to last. Made with care. Meant to be worn.